In 1993, the Managing Director, Mr Choo Bock Kee, started up FORTE Engineering Pte Ltd along Kallang Way. Opportunities and pluckiness are two important elements that created today, FORTE ENGINEERING PTE LTD. Every business experiences counts. It is an asset that never fails to potentiate his business dealings. With S$100,000 invested as initial capital, from 147 sq metres to a 8773 sq metres owned 4-Storey terrace factory along Bukit Batok Crescent – hiring 100 staffs under his care.
Today, FORTE Engineering Pte Ltd is a 20-year established home-growth business in Singapore.
Design, supply and installation of ACMV electrical wiring and control systems panels and mainboard is the core business services that FORTE Engineering Pte Ltd provide. ‘FORTE’ – a customized products and excellence services were provided to customers. Reliability and lasting life span products generally gave the clients more confidence in FORTE Engineering. It was well-receivable from the market, and customer’s trust was gained from thereon.
Creditability comes from our own products, followed by a management team to progress the growth and development of it. Mr Choo believed in strategizing for the growth of FORTE Engineering :-
“Growth resembles a ladder, focus on strategies from the lowest rung of ladder, steadily and gradually move up.”
“Doing it right the first time, everytime….” and reactify idea that do not work effectively, swop with alternative ideas, test the market and survey the result to fit into business operations.